FindClout Surface · Mass reach
Depth
00 / 09
Live CPM
$0.20
Intent
Cold
The FindClout Funnel
THE DESCENT

Most people build a funnel bottom-up and wonder why it stays tiny. We build it top-down, from mass distribution all the way to the sale.

Scroll to descend
The thesis

You can't scale by stacking a funnel from the bottom up. Start at mass distribution, hundreds of millions of views a month at absurdly low CPMs, get an enormous audience aware you exist, then build every layer beneath it.

The people who saw the top keep seeing you at every deeper, higher-intent layer, until your own Meta ads retarget traffic that already knows your name.

The machine is already running. We start at mass distribution and build down.

9 layers below. CPM climbs and intent rises. $25K is the pilot, the machine runs at seven figures: every layer funded at once, one system.

Tier 01 / 09 · Awareness
$0.20 CPM

Mass-reach logo campaigns

Your logo and caption on enormous pages. Any audience, as long as it's the right geo. Pure awareness math: this is the cheapest attention money can buy, and it scales as far as you fund it. Cheap because we don't pay platforms to force delivery, we place your brand inside content the algorithm is already pushing. Every post's views are tracked and verified per post, live on a real-time dashboard in a Telegram group with the team.

$100K
≈ 500M reached
$200K
≈ 1B impressions
$0.20
CPM
Tier 02 / 09 · Awareness
$0.25 CPM

Targeted-niche logo campaigns

Same logo placement, but only on pages whose audience is your target: finance, entrepreneurship, market news. As many of the right people as physically possible, as cheap as possible.

$25K
≈ 100M+ targeted
$0.25
CPM
Page-matched
only the right people
Tier 03 / 09 · Consideration
$0.30 CPM

Value-forward logo campaigns

More creator effort. The overlay actually shows what the product does: the UI, the live odds, the value. Not just a name in the corner.

$0.30
CPM
Cents more
buys the product shown, not just seen
Tier 04 / 09 · Consideration
$0.33–0.50 CPM

Animated logo campaigns

Animated overlays and integrations that demonstrate the product's value in motion: world events moving the market. The brand stops being a sticker and starts being a demo.

$0.33–.50
CPM
Cents more
buys the product in motion, not a sticker
Tier 05 / 09 · Consideration
$0.50–1.50 CPM

Product meme campaigns

Memes made about your product. Show the UI, land a funny caption that's actually about the odds. Native to the feed, still cheap reach.

$0.50–1.50
CPM
100M+/mo
on tap
Cents more
buys the UI in the joke
Tier 06 / 09 · Intent
$1–2.50 CPM

Branded carousels & organic integrations

Carousels and posts designed around your brand, still engineered to go viral organically. Depth of story, not just a flash of logo.

$1–2.50
CPM
100M+/mo
as far as you fund
Cents more
buys native formats the algorithm rewards
Bridge → Tier 07 · carousel meets the street
Tier 07 / 09 · Intent
$2–4 CPM

Street interviews

Your brand on the microphone. Real people in the street talking about, and learning about, your brand. Then we clip the best moments into memes and redistribute them back up the funnel at low CPMs.

15M views on interview content in 5 days

That pace is 100M+ a month on street interviews, and it scales as hard as you fund it. Your dollars buy real humans vouching on camera, plus a meme library we clip and redistribute back up the funnel at low CPMs.

$2–4
CPM
100M+/mo
on tap
Clip & reuse
back up funnel
Tier 08 / 09 · Conversion-ready
$3–8 CPM

Targeted UGC

Highly targeted UGC from the best creators in the game. Our Head of UGC Operations runs the internal creator programs at Lovable, Higgsfield, and Replit (plus Whop, Cluely, and Lovart), so we pull the most proven creators straight from those rosters. Higher intent per view, and it is not a small layer.

We can scale UGC to 1B views a month. It is not limited, it is just more expensive per view, because here your dollars buy conversions, not impressions. And at that spend level you might as well be funding the rest of the funnel at the same time, amplifying your results across hundreds of millions more impressions for a fraction of the cost per view.

$7 to acquire a customer, not just to reach one
$7
CAC, dollars buy conversions
100M–1B/mo
as far as you fund
$3–8
CPM
Tier 09 / 09 · The bottom · Conversion
$5–40 CPM · warm retargeted traffic

Meta ads & retargeting

This is where the funnel pays off. Every layer above already made your audience know you, so your Meta ads run on warm, retargeted traffic: the profile and site visitors the first-line tags captured, engagers, and lookalikes built from them, with the funnel's proven winners as the creative. Warm traffic converts at the lowest CAC you will ever see. The bigger the funnel above, the cheaper this layer gets, and the more value you squeeze from every ad dollar.

The best-performing memes, carousels, street interviews and UGC, the stuff the algorithm already proved, now running as paid ads and retargeting the whole audience the funnel drove to your page. The biggest funnel is how you get the lowest CAC and the best value out of Meta ads.

Build me one from the top down →

Instagram isn't a marketing channel, it's a growth engine. Build from the top down, take the widest possible mouth, and every layer below converts the attention above it. It's the algorithm working for you instead of against you, played by the rules of attention, and you never make a single piece of content. The funnel compounds: more reach up top means cheaper acquisition below, which means real social growth, more users, and a higher valuation. It compounds your user count and your valuation at once.

Everything above exists to drive people here. The bottom converts them. One flat invoice, one system top to bottom, done for you, and the CPM we quote is a ceiling we routinely beat by 30-50%.

We'll build your funnel from the top down, widest possible mouth to the sale. Book the call.

Book a call →