Performance Based Creator Marketing: Paying For Meme Views, Not Flat Influencer Fees
The flat fee model is broken.
You pay a creator $1,000. They post a video. It gets 500 views. You just paid a $2,000 CPM. You got ripped off.
The creator takes zero risk. You take all the risk.
Key Takeaways
- Pay per monetized view, not flat fees: Creators take the performance risk
- Aligned incentives: Creators earn more when they deliver maximum views
- Predictable CAC: Know your worst-case CPM upfront, no surprises
- Market efficiency with performance-based creator marketing
Flipping The Risk Model
FindClout forces the creator to take the risk.
We pay per monetized view.
If they post your content and it flops, they make $0.15. If they post your content and it hits 10 million views, they make a fortune.
This forces them to try harder. It forces them to pick content that will actually perform.
Ready For Performance-Based Pricing?
Pay only for views you get, not promises creators make
Start Your CampaignAlignment of Interests
In the flat fee model, the creator's goal is to do the least amount of work possible to get the check.
In the performance model, the creator's goal is the exact same as your goal: Maximum Views.
We align the incentives. When incentives are aligned, you do not need to micromanage. The market does the work for you.
Predictable CAC
Because you know your maximum CPM, you can calculate your worst case scenario.
You are never going to be surprised by an infinitely high CPM because of a dead post. You pay for what you get.
Creators earn based on views they deliver through performance-based creator marketing. Their success = your success. No more dead posts.
Pay For Performance
Start paying for views, not flat fees, with aligned creator incentives
Get StartedPay per view • Aligned incentives • Predictable CAC
findclout.com