findclout.com
App Install Meme Campaigns: Turning Viral Meme Advertising Into App Downloads
Driving installs is a numbers game.
You need thousands of clicks to find the high LTV users.
FindClout is a volume hose.
Key Takeaways
- App installs require massive volume to find high-LTV users
- Use direct CTA watermarks: "Install Now" "Play for Free" "Link in Bio"
- Pin comments with deep links to drive app store traffic
- Lower blended CPI by making other channels perform better through brand lift
The Install Hook
We can run watermarks that are direct Calls to Action.
"Install Now." "Play for Free." "Link in Bio."
The Attribution Flow
We can pin comments with deep links.
We can direct traffic to a specific landing page that forwards to the App Store.
While watermark attribution is not perfect (people view on one device and install on another), the lift is undeniable.
Through FindClout's app install campaigns, mobile apps can drive massive awareness that translates into installs. Even with imperfect attribution, the brand lift creates a measurable impact on app store conversion.
Lowering Blended CPI
Your Facebook CPI is $5.00. Your FindClout CPI might be higher on a direct click basis, but it lowers your blended CPI because the views are so cheap.
The brand awareness makes your other ads perform better.
When people see the icon in the App Store, they recognize it from the memes. They convert higher.
App install economics improve when you layer channels. Meme watermarks create brand familiarity that makes your paid search, social ads, and app store optimization all perform better. The lift compounds across channels.
Boost Installs
Lower blended CPI with meme watermark brand lift campaigns
Get StartedVolume driver • Brand lift • App store recognition boost